In short
Small businesses get the most from digital signage by starting with one screen and three slides: what you sell, why you (reviews), and how to act (QR code). Use the TV you own, the free PlainSignage player and templates; schedule content by daypart and let live widgets (weather, news, clock) keep the screen alive with zero maintenance. Budget: €14.99 per month.
Start with one screen and three slides
Slide one: your offer — menu, services or top products. Slide two: proof — reviews with stars. Slide three: action — a QR code to order, book, follow or leave a review. Rotate them every 10–15 seconds and you already outperform a poster.
Pick the screen and placement
Behind the counter for menus and prices; in the window (portrait) for passers-by; at the waiting area for entertainment and upsell. Use the Android TV you have or a €30 Fire TV Stick on any TV.
Keep it alive without work
Live widgets do the maintenance: clock, weather, news ticker, opening hours and open/closed status update themselves. Schedule a 'happy hour' slide, a weekend slide and seasonal campaigns once a season.
- Weather + 'ice cream weather' text token
- Open / closed status from your hours
- Review wall with your best Google reviews
- Wi‑Fi card so staff stop spelling the password
Ten minutes a week
Change the special, add a photo, check the proof-of-play report. Everything works on a phone. When you add a second location, add a screen for €4.99 and publish the same content — or a variant — in one click.
Frequently asked questions
I am not a designer — will it look good?
Templates, brand kit and widgets do the design work: type your text, pick colours, done.
What if my internet is unreliable?
The Android player caches everything and keeps playing offline; only live widgets pause until the connection returns.